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FEMINIST BEAUTY – How Beauty Industry Can Be More Feminist
Feminist Beauty is a blueprint for beauty brands to be more feminist, inclusive, transparent, and to show genuine care for their customer.
LivingPUR
Jan 9, 202310 min read


IS TALC POWDER DANGEROUS — The Dust That Won't Settle
Is talc powder in cosmetics dangerous, harmless, or somewhere in between? And does J&J powder deserve the backlash? Read on to find out.
LivingPUR
Sep 26, 20228 min read


CRUELTY—FREE IS NOT FREE FROM CRUELTY — How To Tell If a Beauty Brand Is Actually Cruelty—Free
What does cruelty-free beauty mean? Is this claim real or just a cruel joke some brands are playing on you? Learn how to spot a difference.
LivingPUR
May 18, 202210 min read


MIND YOUR OWN BEESWAX — Is Beeswax Really Cruelty—Free and Vegan?
In beauty world while most agree that animal testing is a big no-no, unethical animal-derived ingredients are still everywhere. Why is this?
LivingPUR
May 12, 20227 min read
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